Coach does it again! It’s been serving fashion without missing a beat despite the pandemic-induced downturn.
Earlier this year, the American heritage brand released Coach TV, a much-applauded fashion film with an all-star cast to showcase its Fall 2021 collection. Then, on June 3, it dropped a second season for its Winter collection, streamed live from Shanghai.
Turns out that the New York label is far from done. Coach is partnering with Def Jam SEA for its first-ever Virtual Concert Experience on June 24 at 9pm, featuring 13 artists across Singapore, Malaysia, Indonesia and Thailand. Joe Flizzow, Yung Raja, DABOYWAY and Rayi Putra are headlining the concert, and homegrown artists SonaOne, YonnyBoii and Sya will also be performing as part of the line-up.
The artists will be dressed in Coach’s pre-fall 2021 collection for the virtual concert. The new collection is conceptualised by Coach Creative Director Stuart Vevers, in line with his free-spirited vision for the brand. Expect a fun take on Coach’s heritage codes in this latest release, mixed with American sportswear and vintage vibes.
The virtual concert is accessible via a link and password, given with any purchase from Coach from now ‘til June 17. Shop with a local Sales Advisor through Coach on Delivery, and we’ll ship your order straight to your doorstep for free! Select your location to contact a store on WhatsApp, or email your order to firstname.lastname@example.org. Search store by location here.
For more information, visit Coach x Def Jam SEA’s website.
This article was first published on Prestige Singapore.