Louis Vuitton is playing a hand of aces in the 2021 round of its Cruise collection.
The name of the game is Louis Vuitton‘s Cruise 2021 collection — or ‘Game On’ — where the House is on a contradictory stationary-journey. The challenge is its journey, but that of a catwalk inwards. Louis Vuitton is reaching towards one’s own territory of style-driven emotions, contemplating creativity to rediscover the prized self — “Assert that fashion is a game”.
The Cruise collection looks at meeting LV’s Monogram flowers and four suits of a card deck; a sort of elegant Alice in Wonderland world where clubs bloom, diamonds sparkle, spades pierce and hearts attract. Of all, the aces reign as it captures the House’s Monogram for accessories.
Starring in Louis Vuitton’s cruise 2021 campaign (shot by Craig McDean) is French actress Léa Seydoux who was famously in ‘Blue is the Warmest Colour’ (2013) and the upcoming ‘James Bond’. Seydoux sports new versions of Louis Vuitton bags Dauphine, Keepall, Speedy and Neverful, bearing collection codes like the Game On monogram, as well as motifs and silhouettes inspired by suits of a card deck.
Louis Vuitton Women’s Collections Creative Director, Nicolas Ghesquière, designed the Cruise 2021 collection around his personal exploration of his creative identity. “I looked somewhere that has been calling out to me for a long time, somewhere I hadn’t taken the time to go back to. To uncover one inspiration after another,” he shared.
The Louis Vuitton Cruise 2021 ‘Game On’ collection is now available in Malaysia.
Photographer: Craig McDean
Model: Actress Léa Seydoux
Images by Louis Vuitton