An ephemeral experience with Louis Vuitton: ‘Walk in the Park’ at Rue Du Pont Neuf, Paris, invited visitors – both in the physical and digital realm – to discover Men’s Artistic Director Virgil Abloh’s iconic collections from Spring/Summer 2019 to Spring/ Summer 2021.
The 250-sq-ft pop-up store erected from 8 to 31 January 2021 saw designs colour-coded in the nuances of a rainbow directly inspired by Abloh’s debut collection for the maison in 2019.
The avant-garde shopping experience saw three limited-edition products unveiled exclusively for the store; upcycled trainers, Abloh’s popular Cuban link necklaces and 1.1 Millionaires sunglasses originally designed by Pharrell Williams x Nigo, revised by Abloh.
The site also presented a Hall of Fame section, where five of the rarest and most exclusive editions of the LV Trainer of Spring-Summer 2019 were put on display along with a broader retrospective of the LV Trainer through the seasons.
The highly anticipated LV Trainer Upcycling from the Spring/Summer 2021 collection was also launched and made available to purchase in five new eclectic colourways, along with the playfully exciting Spring/ Summer 2021 LV Ollie sneaker that was introduced in six colours.
The LV Trainer Upcycling Spring/Summer 2021 collection
In with the old, and out with the new. Sustainability is the mantra of most luxury brands these days and Louis Vuitton SS21’s LV Trainer Upcycling collection certainly walks the talk.
Virgil Abloh’s state-of-the-art low-top trainers catch the eye with its mix of bright and colourful contrasting hues where materials like calfskin and suede are accented with tie-dyed shoelaces.
Available in five colourways – red, pink, blue, green and yellow – the noticeable ‘80s inspiration emphasises the LV logo on its padded tongue. The heel of the trainer boasts an LV Upcycling edging, monogram florals on the sole, Louis Vuitton signature on the side, and a fluorescent tag in Abloh’s signature embossed LV logo.
If the collection looks like it’s been disassembled and assembled, that’s because the trainers are made out of pre- existing materials from Abloh’s original 2019 line. This brilliant transformation ensures that no two trainers are the same, making the recycled coveted pieces truly one of a kind.
To further create a sense of ownership, each pair of trainers comes with their own assembly instructions for buyers to cut excess stitching threads, while also centring and hand-applying the leather pieces to create a do-it-yourself experience that is hardly heard of in luxury fashion.
With sustainable fashion hot on everyone’s lips, Abloh has certainly unveiled a line for the new age that’s timeless and irrefutably distinctive. The designer’s “upcycling ideology” imagined for the Spring/Summer 2021 collection displays the luxury house’s pledge to create Louis Vuitton products that are both artistically and ecologically conscious.
The LV Trainer Upcycling Production is developed in Louis Vuitton’s dedicated shoe workshop at Fiesso d’Artico. Brining a sustainable upcycling strategy to the forefront, it aims to optimise the use of existing materials to create a truly iconic collection.
The original 2019 LV Trainers are dissembled, then transformed to ensure that each pair is as unique as they can be. The design team meticulously plans the creative colour selection process for the LV Trainer Upcycling and the end result is that no two shoes are exactly the same. In supple calfskin and suede, and its tie-dye coloured laces, it’s an exquisite revamp of the renowned shoe.
To preserve and ensure Louis Vuitton’s craftsmanship, assembly instructions for centring or cutting, hand-applying the leather, as well as excess stitching threads have been provided for the “savoir faire” experience. Owners can then add the final customised touches to create their personalised sneakers.
For enquiries on the LV Trainers Upcycling 2021 collection, call Customer Services at 1 300 888 586.
This story was first published Prestige Malaysia’s March 2021 issue. To read the latest issue, pick up a copy from the nearest newsstand or subscribe on Magzter.