We don’t know what 2021 will look like as the days, weeks unfold, but we do know what our wardrobe looks like: minimalist, comfortable loungewear (the kind you feel confident shopping for groceries in).
In a time where supporting our entrepreneurs and home-based brands are part of how we unite, we can think of no better brands to dress us for a curious year ahead. These brands even tie into the trends of time, Japandi to be exact, the interior design aesthetic combining Japanese simplicity and Scandinavian cosiness. Take a scroll (or shop) through five brands to bookmark for payday.
MOODD Jewelry
MOODD was founded by Mandy C. and Leonie L, passionate about timeless demi-fine jewellery without a hefty price tag — they say the average retailer marks-up the cost of demi-fine jewellery by eight or 10 times, “and that’s just ridiculous”. The brand focuses on gender-fluid pieces like simple chains and boyfriend hoops.
Terrae
Fact: activewear can motivate you to exercise. Therefore, you should set out for quality pieces. A new favourite for yogis’ is Tarrae, born out of love for fitness and conserving the planet. The activewear is designed for real bodies, and aren’t limited for exercise because who doesn’t wish they could live in comfortable yoga leggings?
BILABILA
In Malay, bila-bila can mean both whenever or until the end of time. It’s such a clever name to suit the brand’s ethos of designing clothes that can be worn anytime and made with quality to last ages. The brand launched with oversized kimono tops and culottes, and it’s latest collection called The Weekender comprises loungewear appropriate for Zoom calls.
Lola
Like we’d stop at just one loungewear brand, especially when local talent seem to have an eye for it! Lola predominantly — or pre-COVID — offered stunning dresses from all over the world for rent. They have recently branched out into ready-to-wear, focusing on neutral-coloured WFH clothing. Each piece is thoughtful and intentional in line with ‘slow fashion’.
mon theia
Mon thiea is named after Theia, the Titan goddess of shining and light, a wearer of all that glitters. She is known as the mother of the sun, moon, and down, she shined down on earthly elements like gold, silver and gemstones. The brand hopes to deliver that same confidence to the wearer, without trying to hard or breaking the bank. Anticipate great puns and clever wordplay to sell you on mon theia’s collections.
(Main image credit: @shop.bilabila/ Instagram)
