Luxury etail giant Net-A-Porter has unveiled an ‘invitation-only’ platform for its most loyal high-jewelry customers, with the fresh portal offering its select clientele unprecedented access to bespoke pieces and special service, with a dedicated personal shopper to boot.
The members-only initiative — dubbed EIP Privé — follows the success of a dedicated fine jewelry and watches section, which the site launched last year, and aims to offer VIP customers a space via which they can discover one-of-a-kind treasures from some of the world’s leading high jewelry and watch brands in a more exclusive and considered environment.
As well as offering online access to traditionally offline brands such as Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino, EIP Privé will also facilitate customization and bespoke requests, with the company to introduce men’s watches and men’s jewelry items later in 2019.
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Specifically crafted to model the experience of a private jewelry salon in the digital realm, EIP (which stands for ‘Extremely Important People’) will also provide a dedicated personal shopper, on hand to assist customers in navigating the area and personalizing their online journey.
The dedicated assistant will also be able to arrange private appointments, wherever the customer is in the world, with Net-a-Porter also offering secure pick-up and hand delivery, ‘try before you buy’ services, and delivery to more than 170 countries. Additionally, many of the products selected for the listing will be shown only to a chosen few and are bespoke, one-of-a-kind creations which won’t be repeated.
Commenting on the launch, Alison Loehnis, president of Net-a-Porter and Mr Porter said EIP heralds a new era for Net-A-Porter customers which will elevate their shopping experience to new heights:
“Building on the success of our Fine Jewelry & Watch Suite, we are delighted to introduce a special collection of exquisite, high jewelry pieces at Net-a-Porter… EIP Privé will offer clients a truly unique opportunity to discover the world’s most exclusive high jewellery maisons through a highly personalised, invitation-only service.”
This article is published via AFP Relaxnews