The exclusive Ye X Gap apparel collection, Yeezy Gap Engineered by Balenciaga, went live in select Gap retail stores on 21 July at 10 am.
The collab featured monochromatic T-shirts, hoodies and sweatshirts reflecting Ye’s (formerly Kanye West) signature style, and the first store to showcase the exclusive collection was Gap’s Times Square flagship in New York, USA. The debut in-store sale attracted a host of Yeezy and Gap fans who were dying to get their hands on the latest collection. The Yeezy X Gap line was previously only available for sale online since February 2022.
Everything we know about the Yeezy X Gap collection
The styles featured in the Yeezy Gap Engineered by Balenciaga collection have been reimagined and stripped down to the basics with an aim to achieve solid, utilitarian designs. The entire second floor of Gap’s brick-and-mortar Times Square flagship store was dedicated to showcasing the new and luxurious collaboration, which was further enhanced by life-sized visuals and videos of the collection being displayed on the walls.
Ye’s Instagram reveal
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Ye dropped the news by posting an obscure and silent 50-second video directed by Thyago Sainte with Betsy Johnson on his new Instagram page. In the promotional teaser, a man covering his face with a black mask and a hoodie is seen purchasing a mound of clothes stashed on a table from another man sporting the same attire. The mysterious seller scans the items after which the shopper exits the space with his newly bought clothes.
What the Yeezy X Gap collection features
The collection includes dark and muted T-shirts, hoodies and joggers, along with outerwear, baseball caps and sweatshirts. The signature Gap logo and an abstract dove motif are highlighted on the apparel, with the doves signalling an unrevealed hope for the future.
The cost of the items ranges from US$40 to US$500, available in sizes from XS to XXL, and jeans in sizes 24 to 38. The collection is unisex and diversifies Gap’s signature offerings with items such as charcoal-hued sateen overalls (US$300) and long-sleeved, backless body suits with full hand and foot coverage (US$300).
According to a release by the company for the press, “Gap’s Times Square flagship store has been re-engineered and distilled to its most essential form in Yeezy Gap Engineered By Balenciaga’s vision of utilitarian design.”
The Yeezy products will soon be available in more Gap locations across the US. Looking at the inexplicable countdown clock featured on the Yeezy website, it seems like the rapper’s fans are in for another surprise slated to be revealed on 24 July.
(Main and featured image credit: yeezygap.com)
This story first appeared on Lifestyle Asia Singapore.