Gucci Garden calls the ancient Palazzo della Mercanzia in Florence, Italy, its lavish home. Dating back all the way to 1337, the pallazo adopts the concept of a conventional museum, yet turning it into a living, collaborative, and creative space decked in all things Gucci. And that is why its simply the perfect place to honour the collaboration between the singer and fashion icon, Björk, and Gucci’s Creative Director, Alessandro Michele.
The inaugural exhibition, titled Hyperobjects, centres around Björk’s 2017 video “The Gate”, off her album, Utopia. If memory serves you correctly, you should have a picture of an ethereal, luminous dress in mind– very quirky, very Björk, and definitely, very Gucci.
“The Gate” is so much more than just a pretty video. The song describes the rediscovery of love in an authentic, spiritual dimension after the end of a previous romantic relationship. To accompany the powerful (and relatable) message, Michele designed a striking dress to lend a figurative sense of Björk overcoming heartbreak and blossoming into an almost magical creature that irradiates love.
To embody the eccentricity of “The Gate”, the inaugural exhibition for the Gucci Garden is found in two new period rooms that feature the gowns and masks worn in the video. The exhibition space appears almost shapeless, allowing all eyes to focus on the spectacular “hero” dress, a feat of ectoplasmic architecture that took 550 hours to make and 320 hours to embroider. It combines five metres of finely pleated iridescent PVC and 20 metres of pleated lurex organza, crêpe de chine and silk jersey.
Other objects from the video are also on display, like a second gown, an array of accessories, and two face masks conceived by the artist and embroiderer James Merry. These all do well in explaining and linking the imaginations of the two artistic personas Björk adopts in the video.
Downstairs in the boutique you’ll discover items on sale that celebrate the wonderful world of Björk. There are also books, magazines and catalogues to enable readers to engage with one of the most controversial, imaginative and hypnotic artists of our times; one who shares with Alessandro Michele the extraordinary ability to interpret and imagine with unprecedented creative sensibilities.