Just less than two months since Gucci’s last collaboration with British illustrator Angelica Hicks, the brand has rolled out yet another collaborative effort, this time, with Spanish artist Coco Capitán.
The new collaboration was kickstarted with the unveiling of a new instalment on the Gucci ongoing Art Wall project at Lafayette Street in New York, where Capitán’s witty and ironic text-based artworks adorned the 2,500 square feet wall, as if screaming out to the world, “What are we going to do with all this future?”, and the one at Largo la Foppa in Milan, where her signature handwritten aphorism said: “common sense is not that common.”
Before that, the young Spanish talent’s minimalist artwork has already piqued the interest of many, during Gucci’s Autumn/Winter 2017 womenswear catwalk presentation back in February in Milan, when the show invitation that was a 12” record, featuring music by Florence & The Machine and A$AP Rocky, with Capitán’s work as the gatefold cover art.
Her handwriting artwork was incorporated onto two pieces shown on the runway, alongside the one Creative Director Alessandro Michele wore for his end-of-show bow, with the message “I want to go back to believing a story.”
From the runway showcase came the spinoff collection peppered with Capitán’s offbeat sense of humour. Tote backpacks, belt bags, sweatshirts, T-shirts, hoodies, knits and coats act as Capitán’s canvas for her naïve-looking handwritten messages, donned with the Gucci green-red-green Web strip and gold interlocking GG motif.
The Gucci x Coco Capitán collection will be launched online and in selected Gucci stores at the end of this month.