Bvlgari unveils a stunning new flagship store at Plaza 66, China

Renowned Italian jewellery Bvlgari opens the doors of the Bvlgari China Flagship Store at Plaza 66.

In a glittering affair, Kolia Neveux, President of Bvlgari Greater China was accompanied by Commercial Vice President of Bvlgari China, Yang Yi and General Manager of Plaza 66, Janice Cheung alongside Bvlgari Brand Ambassadors, actress Shu Qi and actor Deng Lun for the ribbon-cutting ceremony. The embrace of Italian Dolce Vita was an experience shared with distinguished guests and close media friends.

Shu Qi wore a necklace and ring from the Bvlgari High Jewellery Collection and earrings from the Diva’s Dream Collection. She also sported the Serpenti High Jewellery watch, carrying the pieces with divine grace.

Deng Lun was no less refined. He wore a necklace, brooch, and ring from the Bvlgari High Jewellery Collection, paired with the Octo Roma Tourbillon Sapphire Malachite timepiece, radiating the charm of a gentleman.

The architectural concept for the magnificent new store was developed for Bvlgari by world-renowned architect Peter Marino. The store concept borrows inspiration from the epic golden years of the 1930s, through the introduction of distinctive Art Déco elements seen in the spectacular skydome and other aspects of the internal architecture. Fine decorative details featured throughout also take inspiration from Bvlgari pieces created during the Art Déco period itself, which tells a story of the rich heritage and unique craftsmanship of the brand.

Visiting the store feels like taking a stroll through central Rome. Bvlgari is Rome, defined by sunlight, marble and ancient buildings. These features are incorporated into the design of the flagship store, adding a distinct Italian flair to its beauty and appeal. The Bvlgari store embodies pure Roman style through its visage. Offering a timeless yet contemporary vision of Rome, it will endure in the warmth of the Eternal City, a perfectly polished jewel in Shanghai’s crown.