When it comes to highly personalised and bespoke services, SUEN makes no compromise in delivering exceptional products and experiences. The Malaysian fine jeweller focuses on quality and style while catering to dressing women for every occasion with the most precious metals and gemstones.
Over the last decade, SUEN has forged a firm partnership with Italian goldsmith FOPE, with the latter offering styles of everyday contemporary luxury holding broad appeal among SUEN’s discerning clientele.
Turning the page on a new and exciting chapter, FOPE launches its first flagship boutique in Asia at SUEN, combining SUEN’s first-class service with FOPE’s iconic collections. Located along Jalan Maarof in Bangsar, the exquisite destination boutique is the work of self-taught architect and designer Flavio Albanese and his distinguished studio, ASA studio Albanese. The boutique casts FOPE’s signature palette in the spotlight through its two-toned green walls, curtains and light fixtures that offer a calm and inviting atmosphere for guests to comfortably fall in love with dazzling adornments.
“The Asian market has always been one of significant importance for FOPE, especially since we entered it with SUEN 10 years ago. We feel that this is the right way to expand our awareness in Malaysia and Asia, with SUEN continuing to be a valuable partner in growing our business forward,” FOPE CEO Diego Nardin shares.
With over 90 years of experience in jewellery making, FOPE has built a stellar reputation for its brand of everyday luxury and subtle elegance. The brand is identifiable by its signature Novecento gold mesh chain which captures the bold quintessence of Italian style. Moreover, FOPE’s patented Flex’it technology has revolutionised how women wear fine jewellery around the clock as its flexible mesh gold chains comfortably roll onto the wrist without need for clasps.
Current collections employing the proprietary patent include Eka, Love Nest, Vendôme, Panorama, Solo, Prima, MiaLuce and LadyFope watches. The Novecento gold mesh chain takes on a new character as the collections experiment with varying combinations of 18-karat yellow, white, and rose gold with sparkling diamonds to create tensile bracelets, chokers, rings, earrings, tassel necklaces and more. Eka, which means “one” in Sanskrit, is a pliant style that blends luxury with innovation as the classic gold mesh features an attractive rondel accent in a variety of forms. Masterpieces from the Love Nest vaunt soft lines with serpentine grace, contrasted by the geometric construct seen in the Vendôme collection.
The Panorama collection upholds FOPE’s vision of understated elegance as the Novecento chain takes form as a broad but delicate chain that offers an unexpectedly smooth feel on the skin. Meanwhile, the classy Solo collection fuses modern charm with exciting accents of gold loops, pearls and diamonds.
Taking the spotlight, Prima demonstrates a dainty collection of fine jewellery ideal for everyday wear. Each piece may serve as an eye-catching standalone embellishment or layer with other FOPE creations for a sensational statement. In 2020, the Prima collection presents a new style of earring alongside an updated rondel style that captures the sparkle and hopes the new decade brings.
Touted as FOPE’s most significant achievement to date, the MiaLuce range combines a unique combination of Flex’it technology with high-quality craftsmanship and distinctive design. The MiaLuce stands in a league of its own as the aesthetic of the collection boasts undulating, organic shapes extravagantly ornamented with rows of meticulously set diamonds. The newest addition to this high-end range, Eka MiaLuce, consolidates the popular Eka mesh chain with a new dimension of sparkle as diamonds catch the light with hypnotic ease.
“FOPE has catered to women from all walks of life who successfully wear multiple hats within a single day – a testament to the versatility of their pieces. We are excited and honoured to further this partnership through housing Asia’s first FOPE boutique bringing everyday luxury to a wider audience in Malaysia and Asia,” SUEN founder and CEO Lee Sze Suen says.
Thoughtfully designed and produced with a high standard of ethics in mind, FOPE achieves the rare feat of crafting collections that mix and match with ease. Now with this brand-new boutique, guests are bound to find themselves spoilt for choice in finding the perfect, dazzling pieces.
This story first appeared in Prestige Malaysia’s December 2020 issue.