From TAG Heuer to Jimmy Choo, the indomitable Cara Delevingne has proven she can pretty much try her hand at anything. For her latest venture, the British supermodel-turned-actress will be the face of the high jewellery arm of the iconic French fashion label Dior.
Widely known for her edgy spirit and rule-breaking spirit, Cara was chosen as an “endless source of inspiration”, said the maison in a statement. “[She] incarnates the spirit of the emblematic Rose des vents and Oui collections by Victoire de Castellane and gives them her own spin, with her signature mix of irreverence and humour.”
True enough, Cara lends her devil-may-care attitude to the campaign video. See a glimpse of it in the behind-the-scenes snippet above where she candidly poses, by jumping around, tossing her hair and shaking her limbs.
With the new Rose Des Vents collection, Victoire de Castellane reworks Christian Dior’s lucky star into an eight-pointed motif that’s inspired by a compass rose representing travel and adventure. The motif is repeated in the collection through medallions on necklaces, bracelets, and rings in 18k pink, white, and gold. The campaign will officially kick off globally with a short film that will be screened in Paris, at Charles de Gaulle Airport on 1 November.
Cara Delevingne is the new face of Dior Joaillerie by Nafeesa Saini first appeared on PrestigeOnline Singapore