De Beers Jewellers has launched an all-new online platform for a luxurious shopping experience at home.
The topic on everyone’s lips — and timeline — these days is the “new normal”. While businesses like retail were given the green light to reopen in early May, the new Recovery Movement Control Order (RMCO) is a sign that we’re almost ready to step out into new times, and this fresh scene is driven by new perspectives and priorities.
A shining, diamond-like light at the end of a tunnel is how many brands have taken the unexpected challenge as a way to benefit both themselves and customers. London-born jewellers De Beers has 33 stores across 16 markets around the world, and now, an e-commerce platform with a wider reach and enhanced catalogue.
François Delage, Chief Executive Officer at De Beers Jewellers shared, “(Our new site) provides a client service approach at all stages and an unparalleled offer of personalisation, from the choice of solitaire to preferred engraving font or the precious colour metal they fancy on a collection piece. This forms part of our strategy to become the first truly omni-channel jeweller.”
Here’s another reason to adore De Beers: the brand is committed to sourcing its diamonds in ways that are socially, ethically and environmentally responsible. By meeting certification requirements, De Beers can ensure that every piece of its jewellery is natural and conflict-free. As a company, they’ve partnered with organisations such as UN Women for work that challenges gender stereotypes and supports development skills for women and girls.
The brand’s new website debeers.com includes functions like a live chat, quires directed to Malaysian channels for quick and accurate responses, intelligent search and filtering tools, and booking for in-store appointments.
How to shop:
The site is available in English, French, and simplified / traditional Chinese. Delivery is now available in 13 new locations; Australia, Austria, Belgium, Canada, France, Germany, Greece, Hong Long, Italy, Macau, Netherlands, Sweden and Taiwan — joining the list of existing markets in the UK and US.
Your virtual visit entails a personalised integrated experience spanning across purchase, optional appointment booking, and post-purchase updates — it’s completely, and even literally, in your hands. Delivery to key markets which fortunately includes Malaysia takes only one to two business days. Alternatively, you can choose to pick up your purchase from De Beers Jewellers stores.
Initially the website will not be transactional in China and instead, is currently operating through a WeChat mini programme. De Beers is expecting to add more destinations before the end of 2020.
What to expect:
The full range of De Beers’s designs is at your fingertips. This complete catalogue includes high jewellery and personalised pieces from the brands global stock. For the first time, De Beers engagement rings and solitaires are made available online from entry price points of My First De Beers collection up to $250,000 (roughly RM1.06 million).
Creative content brings to digital life the quality and detailing of De Beers jewellery through images and videos showing pieces worn on models as well as 360 views of each product. In “The Home of Diamonds” section, you can scroll through educational texts for help like “How to select your diamond”, “The 4Cs”, “A brief history of diamonds”, “Diamond shapes” and “Fancy colours”. Through these thoughtful aspects of the customer experience, De Beers aims to ensure each purchase is perfect and meaningful to the individual.
Each piece of De Beers diamond jewellery comes with a Certificate of Authenticity, ensuring that all diamonds are natural, untreated and 100% conflict-free.
Embark on your personalised shopping experience at debeers.com