With a fresh new look, SUEN poises themselves to welcome a new generation of clientele with their exclusive fine jewellery pieces and bespoke services.
Having just commemorated their decennial anniversary in 2020, Malaysian fine jewellery boutique SUEN readies themselves for their next generation of milestones. With an unwavering commitment towards their clientele, SUEN sets themselves apart with their bespoke services, exclusive international brands, and in-house expertise.
“For the past 10 years, we’ve walked alongside our discerning customers, celebrating every milestone of theirs and sharing with them the wonders of fine jewellery,” SUEN CEO Lee Sze Suen states. “In the coming decade, we wish to do the same with the next generation of SUEN women, and to embark with them on their journey through life.”
Renowned for the impressive calibre of the gemstones within their collection, SUEN continues to seek out high-quality gems that comply with only the most austere of standards, creating refined pieces of timeless bespoke jewellery. Although the process of meticulously sourcing and selecting first-class gemstones can be arduous and painstaking, SUEN believes it is a worthwhile effort in ensuring that each fine jewellery piece is a magnificent treasure to behold.
The fine jewellery purveyor even owns their own atelier where SUEN’s highly skilled designers and master artisans transform precious gems into the finest jewellery destined to be timeless heirloom pieces; a well-deserved tribute to their master artisans skilled in traditional techniques combined with state-of- the-art technology in jewellery manufacturing such as 3D printing, computer-aided design and manufacturing and laser technology. All this ensures that every piece of SUEN jewellery is brought to life with the greatest precision and care – each one a celebration of beauty.
A SUEN legacy, the fine jewellery brand is renowned for not only the superlative quality of their diamonds and gemstones but also their intimate setting and bespoke experiences. Guided by the motto “With knowledge comes passion,” from the moment one steps into the SUEN boutique, their team of jewellery experts are ever ready to provide clients with the highest level of service, presenting them with an experience just as unforgettable as the jewellery.
“Having a piece of jewellery crafted or selected just for you is a divine experience, and I’ve had the honour to bring that to many men and women in the past 10 years with SUEN,” personal jeweller and gemologist Lin Tan shares. “Selecting a gem is about one that not only looks right, but feels right – and taking our clients on that journey is what makes SUEN unlike any other.”
The past decade has also seen SUEN carefully forge exclusive partnerships with internationally acclaimed fine jewellery brands the likes of FOPE, Palmiero, Mariani, Giorgio Visconti, and Hodel Switzerland. These international brands were selected with SUEN’s clients in mind for their one-of-a-kind designs and superior craftsmanship. They were also sought after to offer clients a wider selection of exclusive pieces that range from everyday luxury to the most elegant high jewellery.
Just last year, the Italian brand FOPE officiated their first boutique in Asia at SUEN. Ringing in the new decade, SUEN introduced their new Diamond Rewards Program, granting their clients redeemable luxury items ranging from fine jewellery, bespoke gifts as well as ambrosial home fragrances from Agraria San Francisco. Membership of the Diamond Rewards Program is complimentary to anyone who makes a purchase from SUEN.
When it comes to any momentous occasion, SUEN is ready to celebrate with you. From purchasing your first gemstone, to creating your own uniquely designed heirloom piece, SUEN walks beside you through the journey of life, commemorating every milestone with exquisite jewellery for you to cherish forever.
(All images: SUEN)
This story first appeared in Prestige Malaysia’s January 2021 issue. To read our February 2021 issue, pick up a copy from the nearest newsstand or subscribe on Magzter.