The saying “blue is the new black” is brought to life with a new collection that features a whole new take on the colour blue for formal and smart casual menswear launched in January 2018 by Lord’s 1974.
The new SS18 Collection draws inspiration from the fluidity of the water form as well as the chic effect of the colour blue. It carries an element of serious sophistication for work, rest or play. Blue is a colour that is versatile and trans-seasonal, it can be dressed up or down and goes with virtually any other colour. It carries a subtle whiff of elegance. It stripes better than any other colour and looks both classic and sharp at the same time, and it’s flattering for daytime or nighttime.
This new collection is an array of sprezzatura outfits that play on different fabrics in the blue hues in combinations of different textures, prints and patterns. The cut of each suit is designed with a sense of aloofness and casual dapper to bring out the feeling of casual elegance, yet directional at the same time.
The collection is designed with an unwritten code in mind, which is to allow men the ability to transform their outfits from day to night, and vice versa. The looks vary from a camouflage/houndstooth jacquard tuxedo jacket with velvet shawl lapels to a bold printed cotton sports jacket with the sea as a motif – all carrying the classic flawless tailored fit that Lord’s 1974 suits are well known for.