The Duchess of Sussex, Meghan Markle, has been known to start trends that spread like wildfire. The “Meghan effect” or the “Markle Sparkle” can double a brand’s turnover, which only the Kardashians and Beckhams have had the power to do until now. For example, her royal wedding spiked online searches for Stella McCartney’s 300% and 65% for Givenchy; she’s also brought small-scale brands into the fashion limelight.
Now, Meghan Markle has just announced that she’ll be launching her own capsule collection later this year to benefit a charity of her royal patronage, Smart Works. The project is designed to support disadvantaged and unemployed women who are trying to enter the workforce. For each item purchased, one will be donated to help a woman in need. “Not only does this allow us to be a part of each other’s story, it reminds us we are in it together” says the Duchess of Sussex.
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Spotlight on: Smart Works We are proud to be supporting a very special initiative this autumn for @SmartWorksCharity! After quiet visits to Smartworks over the last year, The Duchess was moved by the impactful work being done by this non profit organisation that helps women into the workforce, equipping them with both the skills and clothes they need to feel job-ready. Throughout her visits she noticed that while the donations were plentiful, they were also notably a combination of mismatched items and colours which weren’t always the right stylistic choices or sizes that didn’t necessarily “suit” the job at hand: to make a woman feel confident and inspired as she walked into her job interview. As a result, launching this autumn, The Duchess will be supporting a collective to help equip the women of Smart Works with the key workwear essentials they need as they enter into the workplace. This initiative is supported by four generous brands who share the vision to empower the women of Smart Works to look and feel 💯 as they bravely venture in to what can often be a daunting environment for those who have been out of the job market. The brands have come together to work towards this united force for good, “[reframing] the idea of charity as community,” as The Duchess writes in a piece for this month’s British Vogue. They will follow the 1:1 model where an item from the collection purchased is an item shared with a woman of Smart Works because “not only does this allow us to be part of each other’s story; it reminds us we are in it together.” For more information on how you can be part of another woman’s success story visit @smartworkscharity. Special thanks to: @JohnLewisandPartners, @MarksandSpencer, @MishaNonoo, @InsideJigsaw for supporting this very special organisation. And to find out more, read the September issue of @BritishVogue and stay tuned for more exciting updates this autumn. Photo©️SussexRoyal
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“It’s not just donating your clothes and seeing where they land, it’s really being a part of each other’s success stories as women.”
The Duchess of Sussex is partnering with Marks & Spencer, John Lewis, Jigsaw and her close friend and fashion designer Misha Nonoo — famous for designing the oversized blouse Meghan wore in her first public appearance with Prince Harry — for the collection. The workwear collection is designed to empower women with confidence and give them something that is “suited” for the jobs that they’re applying for.
The actress-turned-royal can now add philanthropist to her list of accomplishments, as we wait on the edge of our seats in anticipation for the capsule collection. Though details of the pieces themselves are still hush-hush, what we do know, given Meghan’s influential style, is that every item is going to sell out — very quickly.