At New York Fashion Week, the front row names at Coach is always a major attraction. This season was no different as Coach pulled out all the stops, creating quite a buzz over at the paparazzi area. Names such as Chloe Grace Moretz, Maisie Williams, Dylan Sprouse, Joan Smalls, Hannah Quinlivan, Michael B. Jordan and Malaysian model Sheena Liam turned up in full force, representing Coach’s very own brand of American cool which was coined by the fashion house’s creative director Stuart Vevers since he joined in 2013. The set at the American Stock Exchange was done up minimally, except for the few metallic sculptures that reflected light, transforming the space into a magical kaleidoscope.
For his Fall 2019 collection, Stuart looks to American textile designer Kaffe Fassett for inspiration, incorporating darkened floral collisions drawn from the artist’s work to add textural layers. Since helming the creative director role at Coach, Stuart has never failed to introduce his signature Americana florals every season and this season he goes a little darker with the floral colour palette. Kaffe is widely known for his visionary use of colour and this collection sees Stuart working closely with the artist by incorporating prints from the textile artist’s archive. Kaffe’s obsession with colour largely stems from his belief that colour has the power to change lives and Stuart aims to translate the same ideology onto his clothes.
Coach’s recent pledge to go fur-free did not stop Stuart from flooding the runway with an abundance of outerwear ranging from oversized faux-fur vests, shearling coats, sharpened blazers and leather bomber jackets. Pointed-toe boots and bolero-tie ribbons on dresses add a dash of prairie to the entire ensemble. If there’s one thing Stuart has successfully nailed each season, it’s a sense of effortless cool on the runway.