When Fendi’s famous Peekaboo bag and the Kardashians come together, you have a very excited writer . In celebration of the 10th anniversary of the Peekaboo bag, Fendi launched a #MeAndMyPeekaboo project involving iconic related women from around the globe.

The project delves into the personal, unique and intimate relationships between the bag and its owner. #MeAndMyPeekaboo launched its first chapter featuring featuring Silvia Venturini Fendi, FENDI Creative Director for Accessories, Menswear and Kidswear and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi.

Following that, is the brand new release of five more international couples of women. One of which, is a certain Kim Kardashian and Kris Jenner, along with Kardashian’s daughter, North West.

Shot in Los Angeles, the trio starred in candid and spontaneous shots, which instead of focusing on their public images, capture their most authentic and intimate personality. The frames create a sort of family album offering an unseen, unexpected point of view on their relationship.

Fendi’s social networks will be revealing new chapters and relationships with images and intimate short videos. Other personalities include Jessica and Krystal Jung, both singers and actresses, who were photographed in Seoul, Hong Kong-based mother and daughter, Kam Fung and music performer Joey Yung, musician Dou Jiayuan captured with her mother, photographer GaoYuan, in Beijing, as well as Ewan McGregor’s daughters, actress and photographer Clara Mc Gregor with songwriter Esther Mc Gregor, who were portrayed in Los Angeles.

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A silent and discreet character, the legendary FENDI Peekaboo bag shines in the images in several variations, from the classic regular style to the mini and micro options.

To top it all off, each of the film features  a soundtrack of Love Lockdown by Kim’s husband, the ever Twitter-loving Kanye West. An episode after another, the song unfolds as FENDI develops a narrative, highlighting the special, irreplaceable and strong bond between outstanding women.