While the name Victoria’s Secret isn’t a secret in Malaysia, until now we’ve been limited to the sweetest fragrances and toiletries. Now, the very first of its lingerie stores has opened up in Mid Valley Megamall, all thanks to the luxury and lifestyle group Valiram. Set in a 8,233-square-foot space, this store marks the fourth boutique in Southeast Asia after Singapore, Macau and Bali. The group announced that more stores will also arrive soon in Jakarta, Bangkok and Melbourne.
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Victoria Secret was founded in 1977 by Roy Raymond and his wife Gaye Raymond, after Raymond felt embarrassed while purchasing lingerie for his wife at a department store. The name Victoria’s Secret was inspired by Queen Victoria, as a way of associating the designs with the refinement of the Victorian era. The “Secret”, naturally, refers to the discreetness of lingerie while “angels”, is named after Gaye’s sorority mascot. Today, there are about 1,600 Victoria’s Secret stores worldwide.
The new store features a full assortment of Victoria’s Secret lingerie collection, including Body by Victoria, Very Sexy, Dream Anegls, Bombshell, T-Shirt Collection and Victoria Sport. But of course, giving you the top-to-toe VS experience are the brand’s signature scents, body care collections, and even Victoria’s Secret Pink; a collection comprising of bras, panties, loungewear and beauty. There’s absolutely no need to feel shy or out of place in this magnificent space — store assistants are more than happy to help you get fitted, or find something you’ll love.
To celebrate the launch of this milestone, local personalities were invited for a VIP tour at the store over canapés and champagne. Guests for the evening included members of the Valiram family, Melinda Looi, and Jesrina Arshad, among many others. Take a look at the rest of the evening in the event gallery.
Diandra Soliano
Associate Editor, MY
Diandra Soliano is the Associate Editor of Prestige Online Malaysia. In between morning coffees, long lunches (business, of course), and meeting deadlines over sundown cocktails in the city, you can find her at the yoga studio - or at least she hopes.
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