The first HUGO store in Asia Pacific is now open in Kuala Lumpur

The first HUGO store in Malaysia has been launched at LaLaport Bukit Bintang City Centre, Kuala Lumpur.

On 26 August 2022, HUGO BOSS officially opened the first ever store of its kind here in Malaysia. The new spot is also Asia Pacific’s first store with the new brand store concept.

The modern and fresh store offers an open facade design that reflects the new HUGO store experience.

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Highlighting the brand’s bold attitude is the classic red colour throughout the store interior. In addition to the open facade design, the boutique — spanning 86.6 square metres — is home to the latest Fall-Winter 2022 Menswear collections. The current campaign features Korean-American rapper Big Matthew, Guyanese-American rapper SAINt JHN, and American model Selah Marley. Signature red, white, and black colours are visible throughout the collection.

Traverse along the store’s wavy metallic wall element or shiny and brushed steel surfaces as you discover an extensive selection of boundary-pushing pieces, from denim outerwear to shoes and accessories. HUGO BOSS now comprises two brands after January 2022’s Brand Refresh — HUGO and BOSS.

For more information, visit this website.

(All images by HUGO BOSS)

This article was first published on Lifestyle Asia Kuala Lumpur