Premier jeweller Love & Co. comes together with the International Institute of Diamond Grading and Research (IIDGR) to launch the new Lovemarque Diamond, further strengthening its offerings in the wedding engagement category. The Lovemarque Diamond brings forth a new standard of diamond grading, which goes beyond the traditional 4Cs of Cut, Clarity, Colour and Carat, with the fifth C which stands for Confidence.
Each Lovemarque Diamond bears the inscription of the Love & Co. Exclusive Rose Hallmark and IIDGR’s unique ID number. The inscriptions are completely invisible to the naked eye, made possible with the De Beers’ proprietary inscription technology.
Lvc solitaire range
Boasting a heritage that includes part of the world’s leading diamond company and combining 120 years of diamond industry experience with the innovative technology solutions developed in-house at De Beers, IIDGR provides accurate and consistent assessment services for naturally occurring diamonds in laboratories based in the United Kingdom, India and Belgium. Each Lovemarque Diamond is stringently and responsibly sourced, attaining the highest cut grade and achieving “ultimate” for light performance, as well as independently assessed by Sarine Technologies in accordance to four parameters – brilliance, sparkle, fire and light symmetry.
Committed to quality and excellence, Love & Co. also conducts rigorous checks of 50 additional parameters to ensure that the stringent standards of the Lovemarque Diamond are met.
At the same time, Love & Co. introduces the concept of Light Performance. Thanks to Sarine Technology’s scientific grading system and advanced instrumental technology, a reliable, objective and quantifiable assessment of a diamond’s light performance can be brought to life to buyers. Only diamonds of the highest grade of light performance – ultimate – can make the cut as a Lovemarque Diamond.
Besides that, the new LVC Journey setting is also unveiled, designed with four hearts that represent stages of a love journey – the courtship, the proposal, the wedding and the celebration of anniversaries. The Lovemarque Diamond is elevated to create an extraordinary show of light thanks to the diamonds complementing its side.
Apart from the exquisite range of Lovemarque Diamond rings, Love & Co. is also renowned for its wide collection of couple bands and bridal jewellery. The Promise band, one of its all-time bestsellers, is an iconic symbol of romantic creativity and impeccable craftsmanship. This iconic range is available with dazzling diamonds on variations of white, rose and yellow gold bands.