Someone might want to tell Migos that they’ve got it all wrong — it’s “Vesarch-eh” not “Versach-ee”. Guilty of walking the walk but not talking the talk? Your secret is safe with us.
Donatella Versace herself recently commented on the common misspronounciation in Vogue‘s 73 Questions when asked what Italian word she wishes English speakers would stop saying incorrectly.
You tell ’em, D.
Now, in a video released in conjunction with Versace’s latest campaign, models and the designer herself come together to teach you how to pronounce “Versace” correctly. It features appearances from Adut Akech, FeiFei Sun, Hiandra Martinez, Kaia Gerber, Imman Hammam, Stella Maxwell, Vittoria Ceretti, Rianne Von Rampaey, Bella Hadid, Gigi Hadid, Natalie Westling, Yasmin Wijnaldum and Donatella, who smiles at the end as if to say all is forgiven for the “Versace-ees” out there.
The heart of the Fall Winter 2018 campaign is what Donatella calls ‘The Versace Clan’. She explains, “My team doesn’t just extend to my work team. The Versace Clans are made of all members of the Versace family – from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard – all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say’.”
There’s your in to fashion’s coolest new squad.
The clan gathered to form the Versace logo using their bodies as a form of physical self-expression, while dressed in loud Versace wear. It starts with models forming the letter ‘V’, as the camera then slowly pans towards the rest of ‘ersace’ and a clever display of pieces from the collection.
Shot by Stephen Meisel, the ensemble creates the longest ever advertising image. Side by side, the main image features a cast of fifty-four models. As the longest Versace line up, it’s meant to symbolise inclusivity, a key value for Donatella Versace and her vision for the brand.
And speaking of visions, Donatella revealed her big decision to stop the use of fur with the brand’s designs earlier this year. There’s just so much to love about Versace right now. Err, we mean “Versach-ay”.