It was in 1969, at simultaneously held press conferences in New York and Geneva, that the Heuer Monaco was first introduced to a global audience. It was a landmark moment as watch aficionados marvelled at the timepiece’s groundbreaking innovations: Calibre 11, the world’s first automatic-winding movement, and a pioneering water-resistent square case. Now, five decades later, TAG Heuer marks the iconic watch’s 50th anniversary by presenting the second of the Monaco’s five limited-edition pieces at Le Mans in France.
As part of the Swiss watchmaker’s tribute to what is, possibly, their most famous creation, each of these five timepieces is inspired by individual decades from 1969 till 2019. As such, this recent unveiling of the second model in the series represents and celebrates the period from 1979 till 1989.
A fiercely bold, red sunray dial that proclaims its confident presence is what strikes onlookers immediately with this special-edition Monaco. A stainless steel body, square case, and two rhodium-plated sub-dials with curved edges highlight its clean, cutting-edge design. Black and white accents on the dial complement the black-tipped hour and minute hands that are coated with Super-LumiNova® for increased legibility. A black calfskin strap dotted with red-edged holes perfectly complements the stylishly masculine look of the watch.
Just in case there is even the remotest chance of anyone forgetting the unique heritage of this limited-edition timepiece, the inclusion of certain design and technological elements will ensure absolute appreciation. For instance, the crown is located on the left side of the case and the pushers are on the right, recalling an unusual aspect of the original watch. It even boasts a modernised version of the famed Calibre 11 automatic chronograph movement. And the caseback features the Monaco Heuer logo, as well as ‘1979-1989 Special Edition’ and ‘One of 169’ engravings. The latter references the fact that this watch is limited to only 169 pieces.
The packaging of these limited-edition Monaco models is no less impressive. Each is presented in a modern, colour-coded box that matches the watch and the decade it belongs to. This 1980s version, for instance, sits on a grey cushion amid a red interior that reflects the colour of the dial. The box itself is dark blue, with a horizontal chequered-pattern stripe and the Heuer monogram.
For a closer look at the beautiful timepieces by TAG Heuer, visit the brand’s newest boutique located at 1-Utama Shopping Centre.