Aman properties have all one thing in common: sublime seclusion. These sanctuaries — including their spaces and experiences — have been purposefully designed for maximum isolation. At Aman, it is not uncommon to feel like the only guest; few properties can emulate this level of privacy. After all, the name ‘Aman’ is Sanskrit for ‘peace’.
The luxury hotel group has just announced the launch of its sister brand, Janu. Meaning soul, Janu takes on an opposing direction with a core tenet of social wellness. It axes on a different lens of luxury — one that echoes with a younger crowd. Instead of billionaires, celebrities and anyone looking to hide away, Janu’s targeted clientele is the millennial, tech-driven, and experience-hungry wellness generation. Its price tag, while still high end, is 70 percent of Aman.
Balance is Janu’s main philosophy. Its fitness programmes offer a mix of high-octane group and gentle, meditation classes at wellness facilities that sit alongside hydro and thermal facilities. Culinarily, while you’ll find top-notch gastronomy and tipples here, you’ll also find a deeper focus on today’s conscious gastronomy methods of fermentation, and low temperature cooking. This will be shared with guests through group dining and cooking experiences.
While many of today’s hotels look into the communal and experience-driven approach, what pushes Janu up a notch is its shared DNA with Aman. One can expect the refined, personal service Aman is so revered for.
Three hotels are set to launch in 2022: Montenegro, Al Ula in Saudi Arabia, and Tokyo. Montenegro will be the first of the brands to house a serviced resident concept.
All images are of Janu Montenegro, and courtesy of Aman Resorts
This story first appeared on Prestige Online Singapore