It’s no secret by now that one of the hardest hit industries during the MCO is our local F&B sector. While some are struggling to slowly rebuild, many others are hanging on precariously by a thread, unsure of what the future holds.
Multidisciplinary creative collective That One Thing has partnered with The Lost Food Project for a special fundraising project to alleviate those living in food poverty. They have released a specially designed Food For Thought t-shirt and pledged to donate 100% of the profits from the sale to The Lost Food Project’s Covid-19 fundraising drive.
As a pioneer of sustainable food banking in Malaysia, The Lost Food Project was incepted in 2015 to address the devastating environmental consequences of food overproduction and waste. The not-for-profit organisation collects perfectly edible, good quality, nutritious surplus food that would otherwise end up in landfill and distribute it to those living in food proverty. Since the MCO was enforced, they have supplied over 180,000 meals to those in need. The donation to the Covid-19 fundraising drive will be channeled to their beneficiaries. The organisation currently donates to over 56 charities, reaching approximately 6,000 recipients. They also organise weekly distribution programmes with four PPR housing projects (government low-cost housing), reaching 100,000 B40 residents.
The t-shirt was also designed in partnership with 15 restaurants in KL and Penang to raise awareness among the public to continue supporting their favourite local eateries. The 15 restaurants participating in this project include Fin, Provisions, Kenny Hills Bakers, Table & Apron, Pallilos Yakitori Bar, Urban Daybreak, Fluffed Cafe & Dessert Bar, Underscore Coffee, Piu Piu Piu, Universal Bakehouse, Li Restaurant, Backdoor Bodega, Kofi by 77, Hold Up Coffee Bar, and Foo Foo Fine Desserts.
The t-shirts are available for pre-order here till 15th of July 2020.
Throughout this period, That One Thing will be hosting a sharing discussion aptly named Yumcha Sessions on their Instagram platform with the participating F&B outlets on how they are navigating the challenges they are facing during this difficult time.