The Balvenie readies to unveil The Makers Project in Malaysia – an exclusive exhibition set to take place from 3 – 12 December 2021 at Pavilion Kuala Lumpur, featuring specially commissioned artwork from local designer Fern Chua.
Chua’s emotive works join the collective of five other Makers hailing from around the region, including Adeline Tan (Singapore), Vu AKA Caubetho (Vietnam), Diela Maharanie (Indonesia), Phannapast Taychamaythakool (Thailand) and Daryl Feril (The Philippines). The exhibition kicks off the launch of The Balvenie’s global campaign inspired by the craftsmen behind the Five Rare Crafts that The Balvenie maintains in its refined whisky-making process.
A Speyside icon
The history of The Balvenie tells a story of dedication and passion. For nearly 130 years, The Balvenie has made an indelible mark on the world stage. With an impressive lineage of award-winning fine Single Malts, this is not just a tale of hand-crafted single malt but a story about the loving hands that made it.
Calloused and weathered, devoted hands belong to a team with centuries of collective experience helming the Scottish whisky icon. The Balvenie is special. It is one of a handful of remaining distilleries to work a malting floor. Floor Malting was the traditional way of producing malt for brewing before the Industrial Revolution. While it is considered a niche artisanal practice today, the largely manual process creates deep, rich flavours. For this practice, The Balvenie earns the label the rare title of being the world’s most hand-crafted Single Malt Scotch Whisky.
Committed to their craft for decades, The Balvenie’s craftsmen continue to pour their hearts into whisky-making in search of the pinnacle of perfection. Today, The Balvenie looks to inspire a new generation of makers in their fields through a new partnership that seeks to open a passage towards ultimate craftsmanship.
The Makers Project
As the founder of FERN – Batik + Artisanal Collective, Fern Chua embodies the spirit of a true Maker. An artistic pioneer, her brand reflects her desire to uphold the traditional art of batik printing, alongside modern techniques she has explored to elevate the industry. Using sponges, brushes, drops and eccentric colour combinations, Chua pushes the boundaries of this ancient art form. She also believes in collective initiative and community, with her label supporting local artisans in the pursuit of fine craftsmanship. Guests to the exhibition may look forward to the unveiling of Chua’s The Balvenie inspired designs with great anticipation.
“We are thrilled to be collaborating with Fern Chua in Malaysia as we resonate strongly with her ideals for her brand, which is to bridge the traditional with the contemporary through her designs, as well as uplift the community and celebrate other local artisans and designers through collaborations. This is what The Makers Project is all about – celebrating those who craft with passion and produce exceptional works of art,” says Brett Bayly, regional brand ambassador for The Balvenie Southeast Asia.
The Makers Project celebrates the natural talent and hard work of these Makers, who invest time, focus and passion towards the creative processes required to create something exceptional. It is a true embodiment of The Balvenie’s spirit of craftsmanship, which guests can also enjoy on a sensorial journey that brings the Five Rare Crafts to life.
The Five Rare Crafts acknowledges the farmers of homegrown barley fields, maltmen who manage the malting floors, coppers at the cooperage, the coppersmiths, and Malt Master David C Steward MBE – a pioneer of whisky-making who has spent nearly 60 years honing his craft. Guests to the exhibition can expect to enjoy a curated cinematic tasting experience, enjoying two drams of The Balvenie whisky to conclude their journey.
The audio-visual tasting experience invites guests to indulge in The Balvenie 12 Year Old DoubleWood and The Balvenie 14 Year Old Caribbean Cask in an exclusive setting that is both immersive and alluring. The Balvenie 12 Year Old DoubleWood is light enough to suit almost any occasion, with just enough complexity to keep it interesting. Warm fruit and honey scents slip into a darkly sweet and fruity palate that fades out on fragrant and rustic notes.
Meanwhile, The Balvenie 14 Year Old Caribbean Cask holds a light creaminess with every sip. Flavours of vanilla, sweet oak and fruitiness hit the palate with a light smokiness to titillate the senses. These whiskies promise to entice with their soulful flavours and quality that reflect the passion of dedicated craftspeople.
To enjoy the world of The Balvenie at The Makers Project, guests may purchase tickets priced at RM70 and RM90. RM70 ticket holders are entitled to an exclusive chocolate collection from Chocolate Concierge, The Balvenie 12 Year Old DoubleWood Miniature (5cl) and 1 Admittance to the cinematic experience with two complimentary drams.
Meanwhile, RM 90 ticket holders are entitled to an exclusive chocolate collection from Chocolate Concierge, The Balvenie 14 Year Old Caribbean Cask Miniature (5cl) and 1 Admittance to the cinematic experience with two complimentary drams.
Kindly visit Ticket2U for ticket bookings. Prestige readers may also use CODE: OFF10PRESTIGE for a discount on this fascinating experience that is certain to inspire and uplift.