The Chief Eating Officer of The BIG Group, Benjamin Yong recently travelled to Singapore in conjunction with the new destination brand launch — Passion Made Possible, on a culinary adventure to unravel what the city has to offer to travellers around the world. His foodie series in Singapore is detailed in a four-part web video series titled ‘Where Foodies Meet’ and is now released on Visit Singapore
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Joining him on his foodie adventure is cooking doyenne Violet Oon of Violet Oon Singapore, who introduces her local favourites and prepares a feast enjoyed with other local foodie personalities. While speaking to her, Benjamin discovers what sets Singapore apart from the rest of Asia as a gourmet destination. Subsequently, Violet takes Benjamin to visit the local wet market where she buys her fresh ingredients for cooking and together they shop for local ingredients to cook a dish together. The episode also explores Benjamin and Violet’s visit to the supermarket which inspired Benjamin to start his chain of BIG supermarkets back home in Malaysia.
From picking the ingredients to meal preparation, every aspect plays a crucial role in telling a story. On eating his way through Singapore, Benjamin shares that “Singapore is ever-evolving. The most exciting aspect for me is the fact that I’m always able to find something new, discover new flavours, new taste profiles, meet new people and new talents and these are the things that will keep drawing me back here – the ability to keep discovering.” The series features Douglas Ng from The Fishball Story; Chef Willin Low of Wild Rocket; Ryan Huber of Huber’s Butchery and Owner and Head Chef of Burnt Ends, Dave Pynt as well.