Be in the now with the latest makeup colours, skincare products and beauty tips by following these beauty brand Instagram accounts.
CHANEL (@chanel.beauty) — 278k followers
Launched recently, this is a platform of expression allowing the brand to share its unique take on beauty and makeup on a regular basis, with a focus on the uniqueness of its products, its innovations and its creativity. Chanel’s global creative makeup and colour designer, Lucia Pica, will also use this tool to convey her singular vision, inspirations and viewpoints.
CHRISTIAN DIOR (@diormakeup) — 2.6mil followers
A stylised account that showcases the world of Dior Makeup with its creative and image director, Peter Philips. For fragrance, there is the Dior Parfums account. And going further, there is even dedicated scientific website for Dior Skincare, which will be updated in tandem with their new skincare launches.
The account serves an international audience so that you can stay update to date with the latest and hottest from YSL Beaute. It is also focused on creating content around new launches and celebrating relevant festivities to the brand (examples include National Lipstick Day, V Day, Black Friday, YSL Beauty Club, et al).
MARC JACOBS (@marcbeauty) — 1.9mil followers
The focus is split into three main themes – firstly to showcase the latest products and/or campaign visuals, next there are the editorial shoots featuring the brand’s products and lastly, photos of celebrities using the products.
ESTEE LAUDER (@esteelauder) — 2.4mil followers
Featuring their latest products, the international site also offers beauty and trend tricks and tips, plus a link to their online shop.
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