It’s only in the recent past that Korean Beauty, or K-Beauty as it’s widely known, has become a global phenomenon. As markets flooded with the country’s much-coveted skincare products, many questioned whether it was just a fad. The answer is a definitive no. Not just that, it’s still capturing new territories, as renowned Korean makeup artist Jung Saem Mool launches her eponymous cosmetic line at escentials Paragon in Singapore.
Her name may be unfamiliar to some, but her work certainly won’t be. In fact, she is one of the most influential skincare professionals in Asia. Highly sought-after for her exceptional skill, Mool has worked with several celebrities — actresses Jun Ji Hyun and Kim Tae Hee; K-Pop stars Kara and Miss A; and Olympic skating champion Kim Yuna. An innovative trendsetter, Mool is credited for developing and popularising Korea’s transparent beauty trend. The emphasis here is on enhancing a woman’s natural allure and fits in perfectly with the brand’s mantra: “Beauty starts from you. Just believe.”
“I want to be that person who can kick-start people’s minds into thinking of themselves as beautiful gems,” said Mool.
Embracing this motto, her cosmetic line, founded in 2015, adopts a seriously minimalistic approach to beauty. As such, the products on offer are of uncompromisingly superior quality, and blend into the skin effortlessly to achieve a flawless and natural look.
Essential Mool Cream
This lightweight fluid moisturiser emulsifies into a cream when worked into the skin, providing featherweight hydration. Infused with fermented pearl extract, white flower complex of iris, jasmine, lily, edelweiss, rose, freesia and narcissus, it helps bring radiance to the complexion.
Essential Star-cealer Foundation
This iconic cult favourite from Mool’s cosmetics line combines the best of both foundation and concealer in an easy-to-use compact palette. The ultra-creamy concealer helps disguise any blemishes, while the lightweight liquid foundation offers easy buildable coverage.
High Tinted Lip Lacquer
A moisturising tinted lip lacquer with a velvety texture that glides effortlessly on the lips, providing comfortable, smudge proof and long-lasting wear. Rosehip oil and nourishing argan oil condition the lips deeply.
Cushion-cealer
This 2-in-1-cushion foundation with concealer is made with ultra-light spherical powders that work perfectly to achieve a flawless base. A special formulation of Pro Reflex Oil technology gives a water-and-oil resistant glow to the face.
Artist Eyeshadow Palette, SG$74
This versatile eye-contouring palette of matte shadows has a silky formula that glides on the eyelids to create a vivid wash of colour. At the same time, ingredients such as rose hip oil and sal tree butter moisturise the delicate eye area.
Jung Saem Mool is available at escentials Paragon, escentials TANGS and
www.escentials.com