High-tech gadgets are de rigueur for today’s beauty routine, having revolutionised the way people care for their hair, face, and nails. A well-chosen one, particularly for your face, is an investment with great returns — the right one can do wonders to improve your complexion, even going as far as mimicking the results of a facial. Joining the beauty tech space is LG Electronics Singapore with its new brand of home beauty devices.
Called the LG Pra. L., the line launches with four tools that harness the South Korean’s knack for cutting-edge tech. A basic tool of the lineup is the Dual Cleanser. It comes with two brush options for both gentle daily and deep cleansing, and functions at two levels of different lengths of time. Thanks to the LG Dual Motion technology that fuses a cleansing motion with deep micro vibrations, it even cleans hard-to-reach areas, reducing pore size, removing dead skin cells and blackheads. It’s also waterproof for those time-crunched days when you need a cleanse while in the showers. The best part? It comes with an in-built UV light to sanitise the brush when it’s not in use.
The Galvanic Ion Booster is targeted at better skincare absorption. It’s powered by Iontopheresis, which uses electric currents so nutrients from skincare can better penetrate skin’s innermost surfaces. Start with the Cleansing Mode which uses thermal therapy to expand pores to draw out impurities. Continue with the Boost Mode which features ultrasonic waves to further open pores so that active skincare products can be absorbed efficiently. Finish with a gentle heat massage to relieve facial tension.
Next on the lineup is the Total Lift Up Care. The Tightening Mode uses high-frequency thermal therapy and red LED light to infiltrate the skin’s deeper layers, triggering collagen production. The Lifting Mode uses micro-currents to stimulate skin tissues. It’s recommended to use this twice a week, as it not only makes the face look smaller, but also lifts the chin and boosts skin density around the eyes.
The last and most luxurious gadget fromLG Pra. L. is the Derma LED Mask. All you need is nine minutes. A total of 160 LEDs with long and short wave light penetrate the skin at different depths, to encourage cell regeneration for firmer skin. A transparent visor lets you multi-task while the mask does all the hard work.
Managing Director of LG Electronics Singapore Mr Shawn Hay says: “With an increasing interest towards beauty tech in Asia, we applied years of technological expertise to create Pra.L for this market. As Singapore is also the first in Southeast Asia to launch the brand, we look forward to consumers here enjoying Pra.L. for an enhanced skincare experience”.
The LG Pra.L. beauty devices are available at the pop-up store at Tangs Plaza until 9 September 2019.