The go-to platform for Asian-designer labels, SocietyA, has launched a new complementary division, SocietyA Beauty, dedicated to Asian beauty brands.
Beauty fanatics and skincare junkies can look forward to another new division for their fix. Originally intended to launch in October this year, the launch of SocietyA Beauty has been brought forward as a result of the circuit breaker. Not only is this important for everyone to practice self-care amidst this stressful period, this little extra upkeep can go so far to uplift and make one feels better.
According to Pek Lay Peng, founder of SocietyA, “Fashion and beauty often go hand-in-hand to enhance a woman’s natural attractiveness. Hence, launching SocietyA Beauty is the logical next step for us. Since our inception in 2014, we’ve managed to build a clientele of women who trust us to bring the best of Asian designer labels to them. SocietyA Beauty is an extension of that promise; for us to introduce credible and effective Asian beauty brands to our customers in Singapore and around the world. We like a brand with a story that we can get behind – from science-backed technology to cruelty-free products. We have chosen to partner with brands that we feel shares the same values of SocietyA, and that they fit into the lifestyles that our customers strive for”.
It will progressively roll out products and hopes to stock up to 20 amazing Asian beauty brands. Exciting brands to look out for include cult brands Beigic from Korea as well as Mellow Naturals from Thailand. Prices for the skincare and makeup products on SocietyA Beauty range from S$10 to S$116.
With this soft launch, SocietyA Beauty is showcasing seven standout Singaporean beauty brands. This makes SocietyA Beauty one of the few online e-commerce platforms that houses such a wide array of Singaporean beauty brands together.
This is also a timely show of support for fellow Singapore-based beauty brand partners who have had to compete with international names dominating the beauty market. “This is a wonderful opportunity to introduce these amazing local beauty brands that have joined us on SocietyA Beauty. We have many award-winning Singaporean beauty products that more people need to know of, locally and internationally, and we hope that through pulling everyone together onto the same platform, we can help create more buzz and interest in these exceptional local beauty products,” explains Pek.