Cult skate brand Supreme is venturing into the world of beauty for the first time.
Chopsticks, Fender Stratocasters, Honda dirt bikes and bricks barely scrape the surface of the kind of quirky accessories New York City skate label Supreme has offered over the years. Many of its limited edition items often go on to score sky-high price tags at resale value. Just in February, the Supreme-branded Oreo cookies were resold on Ebay for a cool US$2,600 (S$3,500).
With this upcoming release as part of Supreme’s FW2020 drop, however, beauty addicts will be joining hardcore Supreme fans in fighting over the goods.
Announced as Supreme’s first-ever beauty collaboration in its 26-year history, the brand has partnered with celebrity makeup artist Pat McGrath to create a one-off red lipstick in the New York brand’s signature hue.
According to a press release issued by McGrath’s team, the Supreme x Pat McGrath Labs Lipstick was developed exclusively for the Fall/Winter 2020 collection, and will be available exclusively at SupremeNewYork.com. Supreme’s FW20 collection is expected to start arriving in-stores globally on 20 August; in Japan on 22 August, and online on 24 August.
Following McGrath’s MatteTrance formulation, the lipstick is a matte, hyper-pigmented item in the shade ‘Supreme,’ which looks to be a fiery scarlet hue — similar to Fenty Beauty’s universally flattering Stunna Lip Paint liquid lipstick in Uncensored — wearable by fair and tanned skin tones alike.
From a sneak preview on Pat McGrath’s official Instagram page, the lipstick will be presented in a one-off, eye-catching scarlet bullet with McGrath’s signature golden lipped design and Supreme’s signature typography; encased in a head-to-toe red redesign of brand’s usual string-closured box with red thread, and also displaying Supreme’s red box logo and the makeup brand’s gilded trademark under the flap. It is unknown how much the lipstick will cost, but should be priced upwards of S$59 — what Pat McGrath’s MatteTrance lipsticks typically cost at retail.
Joining the collection are other weird and wonderful items that are sure to make yet another splash — from Jacob & Co timepieces by jeweller to hip hop royalty Jacob Arabo, a Mortal Kombat arcade game machine, a talking ‘Chucky’ doll in Supreme monogrammed overalls, and Supreme x Colgate anti-cavity toothpaste.
This story first appeared on Lifestyle Asia Hong Kong