Dior Beauty’s latest launch couldn’t have come at a better time.
The maison has announced the opening of its new Singapore online boutique, just as we’re approaching the year-end festivities. Besides housing Dior Beauty’s full range of products – from skincare and makeup to fragrances and candles – the new e-store also offers exclusive drops, complimentary gift packaging, engraving and personalised messages on all orders. Purchases include five complimentary samples and free local delivery for a limited time.
What’s most exciting are the online exclusives. Dior Beauty has released a pre-launch of its Holiday 2021 makeup collection, The Atelier of Dreams, in conjunction with the opening. A tribute to the maison’s emblematic atelier at 30 Avenue Montaigne that will soon be reopened, the products are a reflection of the historical building, with luxurious earthy colours tinged with gold shimmer and powders embossed with the facade of the house.
The star of the pre-launch is the Rouge Dior minaudiere, designed to fit a full-sized Rouge Dior lipstick and three refills. Its neo-vintage style is a nod to a time when Christian Dior offered dainty cases for women to house their makeup. Constructed using 23 different pieces, the gold minaudiere has a detachable lipstick holder, the avenue Montaigne boutique etched on the exterior and a mirror embedded within for on-the-go touch-ups. The whole set comes with colours exclusively created for the season: Pink Rose – a vintage satiny pink, Red Pansy – a festive matte red-brown, Winter Poppy – the now iconic fiery red in a velvet finish, and the emblematic 999 – in a velvet finish.