The Estée Lauder Companies is making its new focus against Breast Cancer from awareness to action and finding a cure. To mark the 25th anniversary of the Breast Cancer Awareness campaign, they are making this campaign its largest ever one-year commitment of US$8million in financial contributions. For each share on #pinkribbon25 and #ELCdonates, The Estée Lauder Companies will donate $25 to the Breast Cancer Foundation Research in the US (max of $25,000).
Singapore will join the worldwide movement through a line-up of local activities that aim to inspire meaningful action. This October, anyone can add to this initiative.
- Four iconic landmark buildings – CHIJMES, The National Gallery, The Fullerton Hotel Singapore and ION Orchard will be bathed in pink symbolic lights throughout the month of October as a mark of solidarity to the cause. The illumination ceremony took place on October 4 at CHIJMES, with the attendance of Dr Amy Khor Lean Suan, senior minister of State, Ministry of the Environment & Water Resources, and Ministry of Health
- The public is encouraged to take action in the form of pledges on RethinkPink.sg, use #pinkribbon25 and #ELCdonates, follow on social media @bcacampaign and visit bcacampaign.com.
- The Estée Lauder Companies in Singapore will partner five female artists (Chan Clayrene, Emma Chong, Lim Zhi Wei aka LIMZY, Rachel and Sun Lee Siew Loo) to raise new perspectives on the disease expressed through a variety of mediums. Each artist will contribute two unique artworks that will be showcased through a month-long Roving Exhibition at various locations throughout the city, where it will culminate with an auction where 100 percent of the proceeds will go to the Breast Cancer Foundation, Singapore
October 5-8 CHIJMES Lawn
October 9-15 Wisma Atria, L1
October 16-19 Chinatown Point, L1 Main Atrium
October 20-25 ION Orchard, B4 ION Station
October 26-29 Capitol Piazza, B1