Schwarzkopf is celebrating its 120th anniversary, but in a bit to modernise itself, the hair cosmetic brand has collaborated with an international pool of influencers to create original content. We speak to its resident hair expert and trendsetter since 2007, Schwarzkopf Global Trend Ambassador Armin Morbach, who staged and photographed the Schwarzkopf Looks 2018 as part of the #CreateYourStyle campaign.
Born in 1970 in Haag, a village in Germany, Armin Morbach has always associated himself as a “mountain kid”. He had begun his career in the 1980s, working as a junior for the infamous Vidal Sassoon and became a freelancer afterwards; working internationally in Paris, Miami, London and New York. He did his first Chanel show at the age of 21. In the late 1990s, Armin Morbach moved back to Germany and was the hairstylist for many editorials published in Vogue, W and Interview, to name a few. In 2003, he founded the artist agency Ballsaal. In 2005, the magazine Tush was born and in 2007, he became a photographer.
SEE ALSO: Key Spring/Summer 2018 beauty trends
A mountain kid no more, but more of an urban dweller, who traverses the globe while working his creative magic as a hairstylist, photographer and editor-in-chief, Armin Morbach now calls Hamburg home. “I’m home wherever there is beauty. Beauty is my business, but I’m active in many fields – I don’t set limits. I want to make the world more beautiful, to inspire people – but not with stereotypes. I like to show that beauty means individuality, not uniformity – I want to change standards, or even better: abolish those!”
Having worked on the tresses of celebrities like Julia Roberts, Naomi Campbell, Madonna, Tilda Swinton, Celine Dion, Claudia Schiffer, Armin Morbach is more than qualified to share some top hair tips.
How often should you shampoo your hair?
It depends on your hair type – if it’s greasy, every day. If it’s dry, two to three times a week will do. But dry shampoo is a great alternative for refreshing. Plus, it adds structure and grip.
Comb or brush?
A quality brush will be best for straight and thicker hair, while a wide comb will be good for curls. But quality is key. The better the bristles, the better your hair will look.
Myth or fact: Brushing your hair 100 times a daily is good.
Brushing is good indeed. It will stimulate the scalp, which is essential for healthy hair growth. But if you tend to have greasy hair, you should limit the strokes – since it might push tallow production.
Myth or fact: Hot water is not good for the hair?
Hot temperatures can harm the hair’s outer follicle, that’s true. But it has to be really hot to dry them out – your normal shower temperature is totally fine.
Myth or fact: Trimming the hair occasionally is good.
It’s good in terms of maintaining a healthy, groomed look. The older the tips, the more easily they might break and split – which is never nice. So, yes, go and see your hairdresser about every four to five weeks.
Why stay away from sulphates?
You don’t have to stay away from them – just make sure to use quality products. Sulphates are essential when it comes to cleaning the hair. If you have dry rather than dirty or greasy hair, you can go without them because that way a maximum of moisture will stay in hair.
Hair dryer or not?
Hair dryer is great for styling – especially when you like to achieve some volume and fullness. Most volume products work better if they are activated by heat. But don’t overdo it! If it’s too hot, it can dry out the hair. I love the cold air function – you can fix all shapes with it plus the cold “closes” the outer follicle of the hair appears shinier.
How to avoid split ends?
Use masks and serums regularly so the tips stay moisturised. Give them a little extra care whenever you can – doing trims regularly will prevent splitting, too.
How to care for coloured hair?
Use shampoo, conditioner and masks that are made especially for coloured hair – it’ll help keep the pigments in the hair longer. Also, use heat protection before styling and sunscreen when going outside.
How often should one condition their hair?
With every wash! It works for every hair type – making thick hair smoother, locking in moisture, making hair shinier. If you have greasy hair, you don’t have to put it on from roots to the ends, though. Only use it on the ends. Conditioner has a detangling effect, too. So it is great for very fine hair as well.