Categories: Wellness

Spa Esprit Group is celebrating and normalising conversations surrounding the vulva with its new campaign

Do you know the difference between the vulva and the vagina? Which is self-cleaning? Have you ever looked at – as in a close examination – your vulva?

These are some of the questions Spa Esprit Group posed in its nationwide poll “Enter the Y-Zone”. The online survey, which is part of the company’s latest “Voyage to the Vulva-verse” campaign, revealed that more than half of the participants have never given their nether regions a good look in the mirror and 17% feeling ashamed of how their vulvas look.

(Image: Two Lips’ Facebook)

“The Voyage to the Vulva-verse campaign aims to create open and honest conversations surrounding the vulva and intimate care, which is important if we want to continue breaking taboos and changing perspectives. We want to highlight that the vulva as a natural and beautiful part of the body, one to be seen as a positive celebration and not one of shame and embarrassment,” says Spa Esprit Group’s founder Cynthia Chua.

Besides the anonymous poll, eight local artists have been commissioned to create original pieces for a vulva-themed art show to shed light and offer new perspectives on the still-taboo subject. Amanda Tan, Ashley Yeo, Hee Suhui, Tan Sze Yan, Kimberly Tan, Kristal Melson, Polina Korobova, and Yana & Jun will be exhibiting their work on the female anatomy at Hatch Art Project (7 Yong Siak Street) from September 10 to 22. Pre-registration is required.

A treatment room at one of Strip’s outlets

Of course, the vulva-verse is not without a couple of intimate care specials. Clock in some me-time at Strip with its new AFT Brazilian and Rosebud Vajuvenation Bundle that combines one session of the latest light-based hair removal procedure and a non-invasive, anti-ageing treatment to improve vulva skin laxity. From Two Lips, the new Outgrown is formulated with grape, honey and nigella sativa seed to inhibit ingrown hairs while reducing irritation and itchiness for clearer, smoother skin.

There is also a handful of quirky-cool campaign merchandise such as enamel pins, coin pouches and motel keychains available at the Beauty Emporium, created in support of local non-profit Go With The Flow. 20 percent of every purchase made between now to December 31 will be donated to the cause, which hopes to eradicate period poverty and period shame as well as improve accessibility to menstrual healthcare especially in low-income communities in Singapore.

TAKE ME ON A VOYAGE TO THE VULVA-VERSE

(Main and featured image: Kristal Melson via Strip’s Facebook)

Crystal Lee

Prestige Singapore's Digital Editor wonders if she's better with words or numbers. Some days she thinks she's terrible at both. But most of the time, she's pretty good at eating, drinking, admiring beautiful things, and exploring new worlds.

Recent Posts

Carine Roitfeld and Adrian Cheng on the art of attire

Last month, Adrian Cheng opened the much-anticipated Savoir-Faire: The Mastery of Craft and Fashion Exhibition…

January 23, 2022

Venus Retrograde: Here’s what it means for your love life, beauty, and finances

Thanks to just how quickly Mercury moves — and the number of times a year…

January 23, 2022

Forget brownies — the Hawaiian butter mochi is a delicious snacking alternative

Huli huli chicken, teriyaki steak, poke, coconutty butter mochi, all piled onto a flimsy plate…

January 22, 2022

A new survey reveals the most popular Marvel movies and characters amongst fans

A new survey has revealed the most popular Marvel movies and characters amongst fans. Uncovering…

January 22, 2022

Here are 10 of the world’s most expensive NFT artworks ever sold

If there's anything that has truly taken the tech world by storm over the past…

January 21, 2022

Chinese New Year 2022 snacks to try this festive season

Friendly reminder: CNY is right 'round the corner. While we can only have five unique…

January 21, 2022