When the Museum of Ice Cream (MOIC) opened its first popup in New York five years ago, tickets sold out faster than you can say “I have a second stomach for desserts”. It soon garnered a waitlist of 200,000 people.
The experiential museum (or “experium”) went on to sell out stints in Los Angeles, San Francisco and Miami. Jimmy Kimmel called it “the Hamilton of Museums” and the Smithsonian listed the playground as one of its top 10 most Instagrammable museums in the world. David Beckham, Stephen Curry, Ryan Reynolds, Katy Perry, Beyoncé and the Kardashians have all spent time frolicking in its delightful confines.
Lucky for us, Museum of Ice Cream has sights set on Singapore. Come August 2021, its first international outpost in Dempsey will welcome locals to its sprawling 60,000 sq. ft. property. There will be 14 never-before-seen installations dedicated to — you name it — ice cream, including a Singapore-exclusive “Dragon Playground”, a pink-and-yellow jungle with 10,000 bananas, and the largest sprinkle pool MOIC ever created. Of course, guests will also enjoy five ice cream treats as they are guided through the 60- to 90-minute experience by MOIC performers.
“Museum of Ice Cream is for the kid in all of us, and in a time when every little dose of positivity is needed, we hope to uplift spirits, and bring people together to make the world a happier place, one ice cream at a time,” says MOIC co-founder and creative director Maryellis Bunn.
In keeping with Safe Management Measures, the museum will put in place hygiene, safe-distancing, and logistical guidelines for its attraction, as well as retail and F&B spaces – all without taking away from its unique brand experience.
First-access (Phase 1) ticket reservations are now available in limited quantities for the opening month of August via its website. Phase 1 ticket holders will be entitled to exclusive perks. Ticket prices start from S$38.
(All images: Museum of Ice Cream Singapore)