More than 45 guests joined Longchamp at its Paragon store for the launch of its new La Voyageuse (“The Traveller” in French) collection of travel bags with a boxy silhouette inspired by retro travel trunks. A playlist specially curated by DJ Paulo Atienza got guests grooving as they tried the various styles – a cross-body bag with a detachable shoulder strap that doubles as a clutch, a medium top-handle handbag and a large travel tote, all in a variety of materials and colours – and got their new purchases customembossed with their initials. In the spirit of travel, guests were virtually whisked off to Paris, flying over the Notre Dame in a unique VR experience exclusive in South-East Asia. A lucky draw saw Jinny BaekHew taking home her choice of the medium bag.
24 Sep 2019