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Leader: Lynn Yeow-De Vito

Lynn Yeow-De Vito


Lynn Yeow‐De Vito wears many hats. She’s the co‐founder of boutique communications agency Loop; Executive Director of Global Marketing and Communications at Novena Global Lifecare, an integrated healthcare platform; the co-owner of luxury wine company Giron; the co‐founder of parenting website Sassy Mama Singapore; COO and co‐owner of Equal Beauty, a skincare brand founded by model and actress Jessica Gomes; and a mother of four boys.

How does she do it all? “The one thing that leads me and binds it all is passion,” says Yeow‐De Vito. “It’s fun and I never do the same thing every day. If my passion dims in any of these roles, I wouldn’t be able to do it. But I’m lucky that a love for what I do has kept me going through the years.”

Thanks to her over two decades of experience doing PR and communications in the lifestyle industry, Yeow‐De Vito makes it look easy. But she says one of her biggest challenges has been building NOVU Aesthetics, an aesthetic clinic under the Novena Global Lifecare group. She jumped into it without much experience in beauty and had much to learn along the way. Today, the brand has a presence in more than 20 countries around the world.

She believes NOVU has disrupted the beauty industry by bringing affordable aesthetics to the masses. “My philosophy has always been about enhancing the beauty you already possess,” she shares. “It’s about empowerment.” As a board member of the Singapore Committee for UN Women, she also works to empower women and children. “I can’t save the world,” she says, “but I just want to make a difference in my own little space, in all the roles that I play and in whatever I do.”


Yeow De-Vito wears blazer, bralet and pants, all by Miguelina at NET-A-PORTER