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Prestige 40 Under 40 2020: Low Ser En

Low Ser En

30, Co-Founder of & Film and TV Producer

Ser En lives and breathes content. She was the first Singaporean to win a British Academy of Film and Television Arts (Bafta) award in 2018 for Poles Apart, a short animated film on climate change that she produced. She has since channelled her storytelling skills to Sendjoy, her start-up that works with celebrities to send personalised messages to loved ones.

The business is a new entertainment format that she and her co-founder Liang Chun are working on, and is currently expanding operations beyond Singapore. Film, however, is still central in Ser En’s world, and she uses it as a medium to discuss injustice, spotlight society’s underdogs, as well as women’s and LGBT issues.

She is currently working on short projects – one of which is Viddsee-commissioned – and fundraising for two others, including a film about an NS man who declared his homosexuality in 2006. Citing Netflix’s groundbreaking business model, she is optimistic about garnering more of the public’s support for artists and creators, in the name of having access to good content.