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Prestige 40 Under 40 2020: Pek Lay Peng

Pek Lay Peng

35, CEO of Shingda Group of Companies and Founder of SocietyA

Even after taking over the family business as CEO of the Shingda Group of companies, which is one of the leading utilities infrastructure engineering pioneers contributing to Singapore’s water success story, the fashionista in Lay Peng couldn’t wait to flex her entrepreneurial skills in a completely new sphere.

In 2014, she started SocietyA, the only omni-channel platform in the world that curates and connects the best of Asian fashion and beauty labels to consumers around the world. Besides the flagship boutique at Takashimaya, Lay Peng also launched an e-platform. Today, SocietyA offers over 50 labels from South Korea, Paris, New York, Indonesia, Thailand and more. In May 2020, the business expanded into the beauty segment with SocietyA Beauty, a new division that introduces skincare and make-up products from independent brands across Asia.

Lay Peng is also the Vice-Chairperson of LadiesFirst, a group of 14 ladies who supports women’s and children’s causes. Some charities and projects LadiesFirst backed include ARC Children’s Centre, the Health Promotion Board’s Health Calendar and the PA-ITE-LadiesFirst Mentorship Programme.