35, Co-Founder of Circus Social
In the ever-evolving digital landscape, Prerna finds herself having to constantly adapt and push the boundaries in her field of data analytics. In 2016, about two years after co-founding Circus Social, a tech solutions business working with agencies and brands to build custom technology like dashboards and apps, she faced one of her biggest business decisions.
She identified a gap in the market for better digital data analytics platforms, built with the end user in mind, and decided to pivot the company to become the social and digital data analytics company specialising in social media intelligence, audience research and insights, and digital monitoring that it is today. “We took a huge risk in our company’s pivot – and all the things we feared most actually happened! However, it also allowed us to solidify our USPs and differentiate our product, scale our tech and sales architecture, and find some great mentors along the way. I can now honestly say that true grit does absolutely prevail.”
As a Software as a Service (SaaS) tech company, Circus Social’s hero product is 20/Twenty, a next-generation social and news monitoring platform that uses AI and machine learning to revolutionise the way brands and agencies approach listening, monitoring and analytics.
Photography: Bryan Foong/Antelope Studios | Art Direction: Audrey Chan | Hair: Sean Ang | Make-up: Keith Bryant Lee, using Shiseido