No one thought Angela Sim would give up her banking job to sell tissue paper, but that’s exactly what she did.
She and co‐founder Lynn Yeo left high‐paying positions as directors in HSBC’s high net worth team in the offshore portfolio department to venture into the eco and sustainable supplies industry, starting Cloversoft in 2014. Most tissue and toilet paper products in the market then were made from tree pulp, while wet wipes were made of plastic, and harmful to the skin and the environment. Cloversoft developed bamboo alternatives that were environmentally friendly and safer for health. Sim and Yeo also had to get up to speed with the workings of the fast‐moving consumer goods industry in order to get their products into stores and consumers’ households.
The breakthrough came about a year later and now, Cloversoft products are stocked in major supermarkets such as Cold Storage and NTUC FairPrice, as well as personal care store Guardian. Besides tissue, toilet paper and baby wipes, Cloversoft also sells eco disposable partyware, straws made from corn plants, baby blankets, and household cleaning materials such as multipurpose cloth wipes and mops. A passionate animal lover, Sim has also made Cloversoft an official partner of Polar Bears International, donating part of its proceeds to save these endangered creatures.
Sim says she’s the sales driver and strategist while Yeo takes care of the marketing and creatives. “This has allowed us to move past hurdles quickly,” she says. “I’m grateful to Lynn for always standing behind my vision.” She also credits her team members for their unyielding commitment to Cloversoft’s mission, and rewards their good work by providing them with a yearly cash allowance that allows them to enjoy vacations.
An exciting development for the co-founders is their new company, Edible Plastic, providing an all‐new patented material that has the properties of plastic, but can dissolve within minutes or hours when in contact with water. Yes, the result is safe for marine life. The raw material can be used by regular plastic manufacturers. Says Sim excitedly: “This sustainable material can replace the harmful petrochemical plastic in the packaging industry and contribute to a zero‐waste ecosystem.”