Power for Good 2020: Chris Chong

Chris Chong

Managing Director, Retail of CapitaLand Singapore

The festive season has special meaning for Chris. In 2015, he experienced his first brush with giving when he was at the helm of ION Orchard. Together with 12 other luxury retailers, he organised a fundraising campaign in support of Rainbow Centre – Yishun Park School under the care of Community Chest. Since then, he has served as Chairman of its Christmas on a Great Street Light-up Ceremony Sub-Committee for the past two years, and confesses that watching children with special needs perform on stage never fails to warm his heart.

A Community Chest committee member, Chris is an advocate for the underprivileged, and stresses that social service agencies supporting these causes remain under-funded or overlooked. “It’s important that I do my part to raise awareness of these vulnerable groups.”

“As a parent myself, I can only imagine the unseen struggles and often unspoken heartaches of the caregivers,” says Chris of his compassion for children with disabilities and their families. As a show of support for them, CapitaLand featured the artwork and creations of children and youths from organisations such as Rainbow Centre and The Art Faculty during the malls’ Christmas festivities.

He also speaks fondly about other efforts he’s spearheaded. In conjunction with ION Orchard’s eighth anniversary in 2017, the mall employees collectively clocked over 1,000 volunteer hours across various causes, such as helping in children’s homes, old folks’ homes, animal shelters and other local charities. “When we give, we also receive.”