The US label has announced that it is donating US$1 million to the non-profit organisation Feeding America, in order to help it support hunger relief efforts in light of school closures due to the coronavirus outbreak and quarantines. Under Armour, along with Feeding America and local food banks, will aim to ensure that those in need are provided for in the cities where its employees and teammates live and work. These locations include Baltimore, San Francisco, Rialto, Nashville, Austin, and Portland.
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As increasing numbers of people go into self-isolation, the brand is also helping fitness fans remain active while in confinement, by launching a 30-day ‘Healthy at Home’ challenge via its MyFitnessPal and MapMyRun platforms. The challenge, which kicked off on 23 March, not only encouraged families and individuals to remain active during their period of quarantine, but it also saw the company donate up to US$1 million (via a combination of monetary donations and product) to support the youth sports organisation Good Sports.
“It’s our mission at Under Armour to make athletes better, and in these unprecedented times we are even more committed to providing our communities with essential resources,” said Patrik Frisk, CEO of Under Armour, in a statement. “Through access to nutrition and fitness, we want to support the health and wellness goals that are being challenged at this time.”
Under Armour isn’t the only apparel brand stepping up to help tackle the coronavirus pandemic — according to reports by Vogue, the Inditex-owned fashion brand Zara has been fabricating and distributing face masks for medical professionals in its home country of Spain.