Everyone knows that bespoke is the height of luxury, and coming in a close second is customisation. While once the norm, tailoring and artisanal fashion have been overshadowed in recent generations, thanks to mass-market manufacturing. Thankfully, younger shoppers are now reviving a love for the unique, and luxury labels are taking notice by offering customisable bags. With younger brands, some are even going a step further with entirely made-to-order services. Ahead, we list seven luxury labels that’ll make all your personalisation desires come true.
Gucci’s creative director Alessandro Michele has always been an advocate for self-expression so it comes to little surprise that the label champions customisation. A new subject of its personalisation services is its the Ophidia GG Supreme large tote. Up to two customisable letter appliqués — in materials such as leather, python, caiman and felt with crystals — can be placed at the front and back of the bag.
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2. Bottega Veneta
Bottega Veneta brought back its 1970s motto of “when your initials are enough” in its Spring/Summer 2018 runway, signifying the importance of individuality and personal style. The personalisation service is available for all of its bags — for women, these range from coin purses to large hobo bags; for men, these include everything from belt bags to backpacks. Emboss your letters in leather or stamp them using boldly graphic shadow letters and symbols in an assortment of colours and sizes. Both services are complimentary, but to take it up a notch, get things stitched, which will render your letters in crocodile or leather letters in seasonal colours. To make your Bottega Veneta bag entirely your own, the Customised Atelier service allows you to select from classic leathers and exotic skins for your bag’s body, and choose to add internal silver plaques or embossed initials. Once you’ve put your order in, seasoned artisans will work on your bag in the Bottega Veneta Atelier in Montebello Vicentino.
Dior makes bag customisation an interactive process with minimal fuss. The My Lady Dior bag comes with a strap with snap button mechanisms to easily attach hand-painted badges featuring motifs of hearts, stars and butterflies. Dior also offers customisable bags with straps in assorted styles, including medallion-studded multi-coloured fringe and canvas with blue smooth calfskin, for the Dior Saddle bag.
Create the It-bag of your dreams with Fendi’s made-to-order service. A collaboration with luxury e-commerce site Far-Fetch, the ‘Customise It’ service allows you to build the Kan I F bag on its website. Here’s how it works: First, select from the label’s big range of exquisite materials and rare leathers for your bag’s body. Then, come the accents. Select a colour for your bag’s logo style, choose a hardware colour of your choice and a scarf to wrap your strap in. Next comes customising your strap. Select from five different leathers and 70 different colour combinations, and add conical studs or fabulous leather flowers as you wish.
One of the world’s most durable bags is also available for a personalised makeover. Longchamp’s Le Pliage Cuir and Le Pliage Nylon can be entirely customised, from the colour of the body and length of handles, to the colour of the stripe and hardware. Finish with a flourish by embossing or embroidering your initials in a font of your choice, along with a motif.
6. 1 Atelier
New York-based 1 Atelier gives you complete autonomy over the design of your bag. Founded by design veterans and seasoned entrepreneurs, the startup elevates the experience of luxury shopping with its bespoke bag service. The process is highly interactive for shoppers: Once you’ve chosen a bag, select your materials — the range features tumbled leather, suede leather, Nappa, hair calf, python and matte Nile crocodile sourced from Italy, France and the US — for different parts of the bag. When you’re purchasing from 1 Atelier, you’re purchasing directly from the source as the bags are created from scratch on-site.
7. Louis Vuitton
Louis Vuitton pulls out all the stops when it comes to personalisation. Make your Mon Monogram and Mon Damier Graphite bags your own with colourful letters and stripes of your choice — these are painstakingly hand-painted. Alternatively, make your bag as eye-catching as possible with labels inspired by the private collection of Gaston-Louis Vuitton.