Why Dyson’s new hair straightener is worth the splurge

Dyson has done it again — this time with a hair straightener. After wowing the world with its formidable Supersonic Hairdryer and Airwrap, it has released a hot tool that’s the stuff of dreams for those looking for sleek, straight tresses. Announced on 11 March, Wednesday, it’s called the Dyson Corrale and is the only hair straightener in the world that uses flexing plate technology. What this means is you’re getting that smooth and glossy finish with less heat, and, in the long term, less damage to your locks. Oh and did we mention it’s cord-free too?

A cut above

Dyson claims that a conventional flat plate straightener can only apply heat and tension to the thickest parts of your hair, which leads to neglected flyaway locks. Excessive application can also result in hair damage. Where Corrale steps up to the plate is its unique technology that took seven years to create. Flexing plates adapt to the hair’s shape, moulding to contours and preventing strands from straying. Ultimately, the user is given better control over styling results and the hair is less reliant on heat.

As with Dyson’s existing hot tools, the Corrale has advanced heat control. A platinum sensor measures temperature at 100 times per second, so that the heating system is kept in check to maintain consistent, precise and accurate heat. Pick from three heat settings: 165 degrees, 185 degrees, and 210 degrees. These lower heat settings, coupled with the powerful adaptable plates, enable you to style your hair at lower temperatures.

And perhaps with the handiest trait of all: The straightener is cord-free. It shares the same four-cell lithium-ion battery technology as its reputable vacuum cleaners, so you can style your hair anywhere, anytime. Impressively, it even has a flight mode feature so you’re free to whip it out as you jet from one meeting to another. It boasts up to 3o minutes of battery life, and fully recharges in 70 minutes.

The Dyson Corrale is priced at USD499.