As Chris Hemsworth continues to charm the world with his wit, good looks and impressive build, it’s no wonder that BOSS Bottled wants him back as the face for the Man of Today campaign. More importantly, Hemsworth’s belief that it’s your actions and how you live your life to show who you really are that will make you the Man of Today.
“The Man of Today campaign is all about representing the idea that actions speak louder than words – a principle I’ve always tried to embody and live my life by.”
But what does the Man of Today mean to Hugo Boss? To the brand, it’s about inspiring men to show the world who they are through their actions, as well as the values that they live by. It may just be a scent, but it’s one that empowers men to share and celebrate their ideas of success.
Every person has their own measure of success – but what makes them a Man of Today is how to set out to achieve it and become even better by constantly setting a higher standard for themselves. For Hemsworth, his personal code of conduct is an attitude that his parents bestowed upon him. “It’s an approach I hope to instil in my kids as well. It’s about the qualities of honesty and integrity, which is a great message to be a part of,” he says.
A successful Man of Today is also one who smells good. BOSS Bottled has you covered with its elegant and woody scent. It has a complex structure, yet the scent is versatile and rich. As the day wears on and the Man of Today goes about his daily life, the scent will slowly develop from its fresh and fruity top note to the woody base notes. Be the best version of yourself with BOSS Bottled and a man of substance, as well as style. Every hour of every day.