In some of the biggest news to hit the fashion industry this month, Richemont and Alber Elbaz have announced that they will be joining forces to establish a “dream factory” — aimed at “developing solutions for women of our times.”
The tie-up, confirmed today (Friday) will see the luxury behemoth and the fashion designer heavyweight enter into a joint venture, called “AZfashion” (AlberelbaZfashion) — described in a statement as “an innovative and dynamic start up, meant to turn dreams into reality”.
Commenting on the partnership, Johann Rupert, Chairman of Richemont, said: “Upon hearing Alber Elbaz describe his vision for fashion and the projects it inspires in him, I was again struck by his creativity and insight. His talent and inventiveness, with his sensitivity towards women and their wellbeing, will be of great value to our Group and its Maisons. We warmly welcome Alber to Richemont and look forward to an exciting partnership.”
Elbaz, the former creative director of French luxury label Lanvin, added that he is delighted to be partnering with Richemont — the Paris-based parent company of many of the most prestigious names in luxury, including Cartier, Van Cleef & Arpels, A. Lange & Söhne, Baume & Mercier, IWC, Jaeger-LeCoultre.
“I am very happy to partner with Richemont and to establish my ‘dream factory’, which will focus on developing solutions for women of our times. I am extremely excited to collaborate with good people, talented and smart individuals and look forward to also having a lot of fun with this new adventure,” he said.