In a trying time like now, what we all need is strength, positivity and kindness. And Italian luxury brand Bottega Veneta is aiming to do just that with the launch of a new Virtual Residency programme.
This multi-platform plan will see a muse, collaborator or talent take over the newly-created mini-site showing off works that inspire them, be it film, music or art. On weekends, the platform will host cooking segments from chefs and/or host live music performances with a Sunday movie night thrown into the mix.
Bottega Veneta’s creative director Daniel Lee will be the first to person to kickstart this programme.
“Creativity and strength lie at the heart of Bottega Veneta,” Lee shared. “In this highly distressing time, we feel a responsibility to celebrate those values and ignite a sense of joy and hope in our community and beyond.”
You can access the Residency through Instagram, YouTube, Spotify, Apple Music and SoundCloud, as well as Bottega Veneta’s website.