Italian high fashion house Bottega Veneta has signed up superstar photographer Tyrone Lebon to shoot the label’s new men’s and women’s Fall 2019 campaign. Guided by the vision of creative director Daniel Lee, the campaign captures the spirit of glamour and sophisticated luxury that the brand stands for.
Shot outside of Los Angeles, the campaign taps the bleached, sun-soaked landscape of Joshua Tree against a clear blue sky to weave a narrative of warmth and sensuality. The visuals also feature a fast car in pure gold that is suspended mid-air, unsettling the traditional view of luxury to offer a bold, new perspective.
The campaign’s raw, unapologetic tone finds resonance in the Fall 2019 collection itself. Defined by a juxtaposition of traditional technique, natural materials and modern technology, the collection for men and women is a seamless blend of the classic and the contemporary. A celebration of freedom, self-expression and sensuality, the season’s palette is a delightful fusion of Italian sensibility and a global aesthetic.
“Strength, sensuality, being in the moment. Bottega Veneta is about defining a point of view, a new way of seeing subtle individuality, and then subverting that status.”
The campaign highlights the concept of juxtaposed subversion, drawing upon the raw contrast of man and machine and is a direct reference to much of the cut and line of the label’s Fall collection. Marked by polished dresses and layered knitwear paired with armour-like outer wear, the collection is all about sharp tailoring and confident design. Daniel Lee’s first runway show, the Fall 2019 collection doesn’t shy away from creating a new vocabulary for the brand, whilst staying true to its Italian origins.